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Functional Not Fancy

 

About me.

These days I'm a speaker, consultant and writer.

For ten years, I was editor-in-chief of BtoB, the only magazine devoted to covering the intersection of business strategy and business marketing.

Prior to BtoB, I held senior editorial posts at a number of A-list IT publications, including CMP's [now UBM's] InternetWeek, Mecklermedia's Web Week and IDG's Computerworld.

Added all up, that's twenty-plus years of journalism experience.

Here's my resume. Here's my short bio.

My coverage areas these days include technology in education, healthcare, hospitality, and marketing.

Contact me

Always looking for new assignments. Get in touch: ellisbooker@gmail.com

Funny, right?
Looking for topics deserving of a
humorous spin. Send me a suggestion. 
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No Joke

If the abrupt, indefinite suspension of Jimmy Kimmel Live! teaches us anything, it's that the current U.S. president does NOT like being the butt of jokes. 

With this in mind, I'd like to clarify that my use of the phrase "Mango Mussolini," which I began using during his first term, was never intended as a joke. Rather, it summed up -- elegantly, if I do say so -- his political ideology and speaking style, particularly at his campaign rallies. "Mango," meanwhile, is nothing more than an accurate description of his self-tanner's color.

 

Vaccine Card

You never forget your first time. Last night, I was asked to present my completed Covid-19 vaccine card in order to enter a restaurant sans mask. I had the card on me (plus a digital version), and once it was checked against my driver's license, I was able to walk to our table like in the Before Times. The whole process took less than a minute. Honestly, the hostess could have saved a bit of time by scanning the nanochips the government injected into my bloodstream when I got my second vaccine shot, but whatever.

Second Shot

Hoping we don't have to do this routine again in 6 months, and then annually after that. Or, How a Mismanaged Pandemic Became Endemic.